Curriculum
Course: Qualifi Level 7 Diploma in Strategic Mar...
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Curriculum

Qualifi Level 7 Diploma in Strategic Marketing (610/2615/3)

Mandatory Units

0/6
Text lesson

Unit Code: Y/650/7080 : Marketing Research Project

RQF Level: 7 

Unit Aim 

The aim of this unit is to develop learners’ research skills including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data and methods for drawing conclusions from the analysed data. 

Learning Outcomes and Assessment Criteria  

Learning Outcomes  When awarded credit for this unit,  a learner will:  Assessment Criteria  Assessment of this learning  outcome will require a learner  to demonstrate that they can: 
1. Be able to analyse and research problems and formulate research objectives. 

1.1 Appraise research problems.

1.2 Develop appropriate research objectives and justify their choice. 
2. Understand how to review the literature on a research topic. 

2.1 Evaluate literature relevant to a research problem. 

2.2 Analyse different theoretical approaches to a research problem.
3. Be able to design appropriate business research methodologies. 

3.1 Evaluate appropriate research methodologies in terms of research objectives. 

3.2 Design an appropriate methodology in terms of research objectives. 

3.3 Justify a selected methodology in terms of research objectives. 
4. Be able to develop a research proposal. 

4.1 Propose techniques for use with quantitative and qualitative data. 

4.2 Create a research question, literature review and methodology.