Unit Code: L/650/7078 :Contemporary Challenges and Strategic Marketing

RQF Level: 7

Unit Aim

The aim of this unit is to develop learners’ understanding of up-to-date knowledge of the business environment, competitive dynamics and know how to integrate marketing strategy into an overall business strategy. The unit also provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in highly competitive markets.

Learning Outcomes and Assessment Criteria

Learning Outcomes When awarded credit for this unit, a learner will:	Assessment Criteria Assessment of this learning outcome will require a learner to demonstrate that they can:
1. Understand the principles of strategic marketing management.	1.1 Examine the role of strategic marketing in an organisation. 1.2 Analyse the processes involved in strategic marketing. 1.3 Evaluate the links between strategic marketing and corporate strategy. 1.4 Analyse the merits of relationship marketing in a given strategic marketing strategy.
2. Understand the key innovative business drivers for organisational success.	2.1 Evaluate the relevance of the organisation’s mission and values in a dynamic environment. 2.2 Assess the current and potential role technological innovations have on influencing organisational success. 2.3 Analyse the process of creativity and innovation in an organisation by its drivers and barriers. 2.4 Evaluate how organisational structures, processes and operations underpin strategy in a changing environment.
3. Understand the models and process of analysing business environment and design of Strategic marketing in different Contexts.	3.1 Compare and contrast tools to undertake external and internal environmental analysis and find opportunities and threats in order to plan for strategic marketing. 3.2 Examine the links between competitive strategic positioning and marketing tactics. 3.3 Justify appropriate strategic marketing objectives for a market. 3.4 Evaluate a strategic marketing response to key emerging themes in a marketing strategy in different contexts.
4. Understand the process of implementation of Strategic marketing in different contexts.	4.1 Examine the segments, targets, and brand positioning for a product or service at an organisation. 4.2 Justify an effective integrated marketing mix in line with the choice of marketing strategy. 4.3 Evaluate key proposed key performance indicators for an effective marketing strategy and marketing plan.