Qualifi Level 7 Diploma in Strategic Marketing (610/2615/3)

Aims of the QUALIFI Level 7 Diploma in Strategic Marketing

The aim of the QUALIFI Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing and branding that align with good strategic decision making to maintain organisations’ competitive advantage. 

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. 

The qualification enables learners to progress into or within employment and/or to work toward a relevant master’s programme with advanced standing. 

Entry Criteria

Approved centres are responsible for reviewing and making decisions as to applicants’ ability to complete the learning programme successfully and meet the demands of the qualification. The initial assessment by the centre will need to consider the support that is readily available or can be made available to meet individual learner needs as appropriate.

The qualification has been designed to be accessible without artificial barriers that restrict access. For this qualification, applicants must be aged 21 or over and will be expected to hold the following:

• level 6 Qualification or
• first degree. 

Progression and Links to other QUALIFI Programmes

Completing the QUALIFI Level 7 Diploma in Project Management will enable learners to progress to:

• QUALIFI Level 8 Diploma;
• university to complete a master’s degree;
• employment in an associated profession. 

Rules of Combination for QUALIFI Level 7 Diploma in Strategic Marketing

The QUALIFI Diploma in Strategic Marketing is a Level 7 Qualification. Learners must complete all 6 units to achieve 120 credits.  

Achievement Requirements

Learners must demonstrate they have met all learning outcomes and assessment criteria for all the required units to achieve this qualification. QUALIFI will issue certificates to all successful learners via their registered centres. 

Awarding Classification/Grading

This qualification grading is pass/fail.

All units will be assessed internally through written assignment, marked internally by a QUALIFIapproved centre and subject to external quality assurance by QUALIFI.   

Assessment Strategy and Methods

QUALIFI will provide assessments for each unit of this qualification. These tasks will address all learning outcomes and related assessment criteria, all of which must be demonstrated/passed in order to achieve the qualification.