Curriculum
Course: Qualifi Level 7 Diploma in Executive Man...
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Curriculum

Qualifi Level 7 Diploma in Executive Management (601/7656/8)

Mandatory Units

0/8
Text lesson

Unit Reference: M/506/9074 – Strategic Marketing

Learning Outcomes and Assessment Criteria 

Learning Outcomes. To achieve this unit a learner must be able to: Assessment Criteria. Assessment of these outcomes demonstrates the learner can: 
1. Be able to understand the relationship between the marketing plan and strategic objectives. 

1.1 Critically evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan.

1.2 Determine marketing methodologies and approaches that contribute to a marketing plan within complex organisations.

1.3 Address risk associated with the marketing plan. 
2. Be able to produce a  strategic marketing plan. 

2.1 Critically analyse the components of a marketing plan and the levels of importance of each component to the achievement of strategic objectives.

2.2 Address mitigation strategies for high risk components of the plan.

2.3 Develop a marketing plan that will achieve strategic objectives for a complex organisation. 
3. Be able to promote the marketing plan in support of strategic objectives. 

3.1 Discuss how the plan supports strategic objectives.

3.2 Develop an approach to gain agreement for the marketing plan that will change organisation actions and methods to achieve strategic objectives.

3.3 Critically evaluate and provide review measures for the agreed plan.