Unit code: L/506/9129: Strategic Communication

RQF level: 8

Aim

The unit aims to develop the ability to critically assess and appreciate the impact of media for international organisations. It considers stakeholders, political and pressure groups as well as the part played by media owners.

Learning Outcomes and Assessment Criteria

Learning Outcomes

Assessment Criteria

1. Be able to ascertain the significance of media on international organisational strategy

1.1 Critically assess domestic, national and international media

1.2 Critically evaluate the importance of the media in influencing partners, opinion formers, stakeholders, customers and the public at large

1.3 Critically identify and evaluate the influence of pressure and political groups, and media owners, on the media’s portrayal of international organisational policy and strategy

2. Be able to evaluate the impact of global and ever- present media on stakeholder opinion

2.1 Critically research and review the challenges and pressures faced by the media in reporting the activities which deliver international organisational policy and strategy

2.2 Critically evaluate how the media’s constraints and time- critical requirements can be used for positive corporate strategic outcomes

2.3 Critically assess and evaluate the interaction of news, public and stakeholder opinion on international organisational policy and strategy

2.4 Critically evaluate the impact of global news media and design innovative methods of utilising these to the benefit of the international organisational policy and strategy