Curriculum
Qualifi Level 6 Diploma in Business Administration (603/1037/6)
QUALIFI Level 6 Diploma in Business Administration comprises five units in total.
0/5
Unit code: H/615/4715 : Strategic Marketing Management
Delivery Guidance
A range of learning and teaching methods can be employed including lectures, directed readings, case studies, group discussions and presentations.
Learning Outcomes and Assessment Criteria
| Learning Outcomes: To achieve this unit a learner must: | Assessment Criteria: Assessment of these outcomes demonstrates the learner can: |
| 1. Be able to build an effective marketing strategy |
1.1 Identify main types of marketing strategies 1.2 Conduct a market analysis for the organisation 1.3 Use the market analysis to build a marketing strategy for the organisation 1.4 Identify the strengths and weaknesses of the organisation marketing strategy |
| 2. Be able to develop the marketing plan for effective decision-making |
2.1 Identify the purpose of marketing plan 2.2 Identify the benefits of developing sales and marketing plan 2.3 Develop the marketing and operational plans for the organisation |
| 3. Be able to plan, segment and position the product in to achieve the target market |
3.1 Identify the buyer behaviour in consumer market 3.2 Assess the role of pricing, distribution and communication in the process of marketing planning 3.3 Analyse environmental factors the consumer buying process 3.4 Identify criteria for successful marketing segmentation 3.5 Use the marketing approaches in the planning and development of target marketing |