This programme prepares you for a professional career in marketing management. You’ll have access to real-world business experiences and challenges with work placement opportunities to give you confidence to put your learning into practice and gain essential contacts.
The programme adopts a unique ‘practice-based ‘perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.
